14 June 2009 View Comments

What Have Learned About Blogging


When I started blogging I never thought it would be one steep learning curve. You see, before blogging I had read tons of websites and blogs about blogging. Tim Brownson from A Daring Adventure in his post, Psychology of Blogging highlighted six factors to consider before one starts their journey to blogosphere with an outline of six checks for any aspiring blogger;
  • 10 spare hours a week-check
  • Niche market-check
  • Basic understanding of SEO-check
  • Google ad sense account-check
  • Dummies guide to writing great content-check
  • Burning desire to succeed-check

I do believe I had most of the checks ticked in my mind. However, much to my dismay, no one told me about the actual blogging bit. I was confident that I had garnered enough knowledge coupled with my rather rustic computer skills (well I only knew how to use MS office and browse). This false sense of confidence lead me to nerve-racking and near comatose moments from the mountain of technical jargon I had to read through (still trying to understand html, keywords, meta words, codes e.t.c). This somewhat guerilla learning has made me realize the comparisons I have encountered between learning to blog and running a business/freelancing.
Blog marketing
Googling the word blog marketing will give you numerous results with tips that will get your blog out there. Am yet to sit back and feel fully contended that I have marketed the blog enough. The measure of your marketing efforts are usually in increased subscribed readers or page views, high page ranking in search engines and people retweeting your posts. Think about it, if you are an entrepreneur/freelancer, a large percentage of your time, resources and efforts are spent on marketing especially if it’s a start-up. The response is usually slow with some taking months before your first client visits/emails/calls you. Well, it’s the same with blog marketing.
Tech stuff
For the tech savvy, they may find my incapacities rather mundane and almost funny but it’s really difficult even when told in the simplest language. But, there is more to understanding basic SEO as asked in the above checks. If one does not understand common words like keywords, beta, meta words, html e.t.c even blogger helper cannot rescue you. So, what did I do? I consulted with a tech savvy pal who showed me the ropes.
Even in business, one is not a master in every aspect regarding the business thus requiring outside help from experts and consultants to help one manage and run the business better.
In the next post we shall continue exploring my lessons in blogging.
What say you?

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  • kiiru

    At some point blogging seems like a simple activity,during your free time you key in some words and you think you are good to go.The difference comes in when you look at it from a professional point of view.Delivering quality content that is of value to the readers.A committed blogger considers blogging a journey,where you improve with time.

  • kiiru

    At some point blogging seems like a simple activity,during your free time you key in some words and you think you are good to go.The difference comes in when you look at it from a professional point of view.Delivering quality content that is of value to the readers.A committed blogger considers blogging a journey,where you improve with time.

  • Kenyan Freelancer

    Kiiru, this is one factor most people fail to account for. Yes there are many free blogging platforms out there, but if your blog lacks in good quality content your efforts will be in vain… and it is a journey to be enjoyed one step at a time. Thank you for your comment.

  • Kenyan Freelancer

    Kiiru, this is one factor most people fail to account for. Yes there are many free blogging platforms out there, but if your blog lacks in good quality content your efforts will be in vain… and it is a journey to be enjoyed one step at a time. Thank you for your comment.

  • http://www.rinforsideweb.com mumbidanik

    Very informative.

    Personally, I believe content is key and having the right copy that best speaks to your readers will definitely add value to your blog. Content has to be consistent and related for it to satisfy the information needs of your readers.

  • http://www.rinforsideweb.com mumbidanik

    Very informative.

    Personally, I believe content is key and having the right copy that best speaks to your readers will definitely add value to your blog. Content has to be consistent and related for it to satisfy the information needs of your readers.

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