Kenyan Freelancer

When it comes to branding, most freelancers are torn between business or personal branding. I have a registered business that I operate my writing business under but my name is the most known brand tool I possess. Unless you want a legion of minions working under you, then business branding would be ideal for you. [...]

Those who take the plunge into freelancing soon realize the hard part about this ‘freedom’ is having enough clients to keep you insanely busy. But like any business, clients/customers are the bread and butter, greasing the wheels that turn the business engine. Freelancers should keep their marketing gear on high alert at all times and [...]