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24 August 2010 View Comments

Finding Clients – Cold Emailing

I remember when I was starting out; I didn’t have enough clients and always wondered how I was ever going to get my name out there or make a living as a freelancer. Those days I attended many networking and conference events where I believed my ideal clientele would congregate. And true to my hunch, [...]

16 August 2010 View Comments

Reasons Why You’ll Not Succeed in Freelancing

The lure of this industry is growing by the minute. With little start-up costs, accessible and cheap internet and a new awakening among businesses, freelancing is slowly but albeit gaining a foothold in our country. The realization that one can earn a living while working in their most comfortable surroundings can quickly become a nightmare [...]

15 April 2010 View Comments

How To ‘Murder’ Your Freelance Career/Business

Ever seen how a peacock flares its train showing off its beautiful feathers in a bid to attract a suitable mate? This can be likened to anyone engaged in any economic activity and expects ROI that can only come from people willing to buy and pay for whatever is on offer. These feathers may be [...]

18 February 2010 View Comments

The Reward is Lotsa Cash…

One of the least favourite tasks of a freelancer is pricing themselves and their services. There is always the fear of pricing yourself out of the market or undervaluing yourself, time and service. Knowing what, how and when to charge what, is still an uphill task for me. Quite frankly, I have charged for services [...]

16 November 2009 View Comments

Do You Have A Freelance Agreement?

Agreements and contracts are often found in the legal corridors and hallways of big companies and multinationals. My stint in the bank made me realize the importance of such agreements. Any form of relationship that was entered between the bank and a member of the public was almost always followed with one appending their signature [...]