I remember when I was starting out; I didn’t have enough clients and always wondered how I was ever going to get my name out there or make a living as a freelancer. Those days I attended many networking and conference events where I believed my ideal clientele would congregate. And true to my hunch, [...]
Ever seen how a peacock flares its train showing off its beautiful feathers in a bid to attract a suitable mate? This can be likened to anyone engaged in any economic activity and expects ROI that can only come from people willing to buy and pay for whatever is on offer. These feathers may be [...]
Every start up desires more clients/customers crowding their every working moment with orders, calls and emails about this or that. Despite what your collage professor, high school business teacher or self-appointed business consultants told you, MARKETING is very integral to the survival and growth of every business. How does this tie to your freelancing endeavours? [...]
Spec in freelance lingo generally means to work for free with no monetary gain. Most freelancers need a portfolio to showcase their work and this can only be achieved if one has a long list of satisfied clients. But, what happens when one does not have even a single client in his stable? My forte [...]
Yes, the economic crisis is biting every sector hard and deep. With companies and businesses cutting on costs and laying-off workers, I had to make some adjustment. For this reason, I decided to increase my rates a tad, just to cushion my already depleted pockets. But, I encountered a dilemma sooner than later; and like [...]
