I remember when I was starting out; I didn’t have enough clients and always wondered how I was ever going to get my name out there or make a living as a freelancer. Those days I attended many networking and conference events where I believed my ideal clientele would congregate. And true to my hunch, [...]
One of the least favourite tasks of a freelancer is pricing themselves and their services. There is always the fear of pricing yourself out of the market or undervaluing yourself, time and service. Knowing what, how and when to charge what, is still an uphill task for me. Quite frankly, I have charged for services [...]
Every start up desires more clients/customers crowding their every working moment with orders, calls and emails about this or that. Despite what your collage professor, high school business teacher or self-appointed business consultants told you, MARKETING is very integral to the survival and growth of every business. How does this tie to your freelancing endeavours? [...]
When it comes to branding, most freelancers are torn between business or personal branding. I have a registered business that I operate my writing business under but my name is the most known brand tool I possess. Unless you want a legion of minions working under you, then business branding would be ideal for you. [...]
Spec in freelance lingo generally means to work for free with no monetary gain. Most freelancers need a portfolio to showcase their work and this can only be achieved if one has a long list of satisfied clients. But, what happens when one does not have even a single client in his stable? My forte [...]
