Kenyan Freelancer

Monday Blues Digest #4

Kenyan Freelancer — Mon, 30 Aug 2010 08:00:11 +0000

The digest makes a comeback after a short hiatus. Enjoy this week’s link. Do not forget to share your favourite reads for the week.

Social media has become an integral part of our digital life. But, how does a freelancer fully utilize this platform to their fullest advantage? Tips for Improving Your Social Media Presence
Paypal has somewhat become the default payment system for freelance services around the world. For people in Africa (apart from South Africa), this has been a major hindrance since the service is confined to the rest of the world forgetting the continent. However, if you are in Kenya you may find this post worth your while. PayPal now works in Kenya!
Juliet Maruru is Kenyan writer, editor and community manager for several websites such the princess project and storymoja. She is an accomplished writer whose writing is interesting and thought provoking. It was therefore befitting for her to be featured on an international blog. Here is her interview
Writers, designers, illustrators, musicians and other creative careers are fraught with challenges and fierce competition. But, to get ahead of the pack, you need skills – creative and business – that will make you stand out. In that case this course is what you need. Your FREE Guide to Success as a Creative Professional.

[I have registered for the course and have already received my first lesson. I must say it is quite informative and an eye opener with a worksheet and a couple of resource material for further reading]Similar Posts:

International Freelancers Day

Kenyan Freelancer — Sat, 28 Aug 2010 11:00:21 +0000

Freelance has become a force to reckon with. With that, a day has been specially created to celebrate and learn from each other – September 24th and 25th 2010. The event will take place virtually (online) and is free to join. Participants will get a chance to learn among other topics:

How Facebook Can Supercharge Your Freelance Business
Getting Corporate Clients
How to Build Your Brand As a Freelancer
Transitioning from Freelancer to Creative Business Owner
5 Tips for Increasing Your Competitive Advantage Over Other Copywriters

One is required to register to access the site. There are a series of pre-event videos been shared. So, if you are a freelancer or want to learn the in’s and out of the world of freelance this is a chance for you to join. This is an excellent platform to learn from other freelancers from around the world.

You can join the talk on twitter by following the hashtag #IFD10

Network with a community of freelancers on Facebook here

Finding Clients – Cold Emailing

Kenyan Freelancer — Tue, 24 Aug 2010 08:36:00 +0000

I remember when I was starting out; I didn’t have enough clients and always wondered how I was ever going to get my name out there or make a living as a freelancer. Those days I attended many networking and conference events where I believed my ideal clientele would congregate. And true to my hunch, my money was always spot-on on my target market. Did this bear any fruits? Well in terms of ROI – not quite like what I had expected.

You see, if you are using networking events to find clients, there is always a rule of engagement – a follow-up which means calling/emailing after 24 hours to contacts who had shown interest in your services. However, the constant calling always got the better of me. In my mind, I believed if indeed this client wanted my services they’d always get in touch with me – besides they had my business card. This attitude and a fear of rejection did cost me business.

However over time I have found my own formula to cold calling – cold emailing. 80% of all cold emails (not email marketing but personalized emails) I have sent have had a positive response leading to business.

My secret:

I always research on a prospective client to see how my services may help them. My emails are always two paragraphs short of about five lines each. After introductions I go straight to the point.
All my emails are targeted to the decision maker. If it a small business automatically I connect with the owner. For large organisations one needs to be sure who handles what – marketing managers, corporate communications managers or public relations manager.
When it comes to the third stage, the response is always a positive one where the prospective client may request a meeting. It is here where I carry along a well thought through write up to show the potential clients how I tend to bring value to their business.

Through cold emailing, I have been able cut the communication time – the back and forth – by almost 50%. By pinpointing who your ideal clients are and finding a sure way to connect, contact and eventually do business with them will be resources well invested in the long run.Similar Posts:

Reasons Why You’ll Not Succeed in Freelancing

Kenyan Freelancer — Mon, 16 Aug 2010 07:30:36 +0000

The lure of this industry is growing by the minute. With little start-up costs, accessible and cheap internet and a new awakening among businesses, freelancing is slowly but albeit gaining a foothold in our country. The realization that one can earn a living while working in their most comfortable surroundings can quickly become a nightmare if not well handled. To succeed, one needs determination, focus, good business instincts, killer patience among others. The points below will aid you in making a success out of your career path.

Hobby

When one hears hobby, images of a lazy afternoon, perched up on a hammock reading a good book while baking in the hot African sun cloud the mind. Or, one dressed in khaki overalls with a shovel in hand tending to your tomato garden in your backward. Having a hobby is not necessarily a bad thing, but approaching an economic activity with a leisure attitude will not bring in any monetary gain.

There are thousands of people who have turned their hobbies into mega businesses and still get to enjoy their hobbies. The secret is to treat the hobby like you would any other job or business.

Time Management

If you run a one wo/man show, then you understand the importance of having an excellent time management system. In the beginning, you have all the time to market, attend seminars/networking events and even have time to worry about where your next income will come from. This is the time to put in place the foundations for super time management skills.

Take it from me, the moment the clients start banging on your door, your time will no longer belong to you. Without an effective time management schedule, you are bound to disappoint clients and miss deadlines.

Lack of marketing

For any business to survive and live beyond its third birthday, marketing is very crucial. Unfortunately, when one gets a steady flow of client, marketing takes a back seat. The realization for continuous marketing only comes to the fore when the clients’ stream is thinning or has thinned.

As a rule, even when you have clients keeping you awake at night, remember to stay on top of your target’s markets always by through continuous marketing. You can also go back to your clients and remind them that you available for future work.

By putting the necessary measures in place, your freelancing will surely pay off – economically and be a success.Similar Posts:

Break Over

Kenyan Freelancer — Mon, 09 Aug 2010 08:55:07 +0000

It’s quite disheartening for me to have neglected this forum that had given me a chance to meet, exchange and learn with and from others. But the past months have seen me move to a level I had only dreamt of – a place I had wished with all my strength for; where I could be swamped with work, requiring me to hire an extra writer to help with the demanding work.

Yes, I did attain that freelancer ‘nirvana’ and hired another brilliant freelance writer who has been helpful. Her creative mind, brilliantly written pieces and sharp focus has freed up my time to get to my ‘baby’.

So, here we go again. Sharing my experiences with you, hoping in turn you will share your experiences with the rest of us.Similar Posts:

How To ‘Murder’ Your Freelance Career/Business

Kenyan Freelancer — Thu, 15 Apr 2010 14:15:22 +0000

Ever seen how a peacock flares its train showing off its beautiful feathers in a bid to attract a suitable mate? This can be likened to anyone engaged in any economic activity and expects ROI that can only come from people willing to buy and pay for whatever is on offer. These feathers may be the right location, competitive pricing, product differentiation, unmatched customer service, industry respected certifications, humble history/beginnings, unique branding etc. that are flared for the consumers to see and get attracted by.

However, in a bid to sustain the business, errors and mistakes are bound to happen that may have serious implications in the business dealings. Freelancers are in business-selling a skill (expertise) – and are no exception as the following can sabotage and ‘kill’ an otherwise budding freelancing career/business.

Lack of tools of trade

Every career, hobby, job or profession has a set of tools whether physical, mental or emotional needed to fully accomplish the task at hand. A graphic designer may need his computer with desktop publishing software, a creative mind and an eye for detail to produce eye catching designs.

Depending on the genre, a writer may need a laptop, thesaurus/dictionary, style guidelines, voice recorder, digital camera and a bag full of creativity, writing skills, ability to adapt to different writing styles and genres coupled with ingenuity, innovativeness and patience.

A lack in one or all can seriously hamper a freelancer’s career as it will impede progress resulting in poor quality with lots of dissatisfaction from both parties.

Being Ill-prepared

When embarking on a project one needs to get the full picture of what the project entails. Underestimating the project, undervaluing the costs, lack of tools/necessary skills and overshooting the deadline can quickly turn an otherwise simple project into a nightmare. Apart from dragging a project behind, being ill-prepared can literally spell death as the client may not offer favourable remarks about your work to others.

Should you find yourself ill prepared for a project, ensure you get all the facts/figures, use timelines (e.g. use milestones when a task has been completed), divide time accordingly for each task and working smart to keep yourself sane, dedicated and committed.

HINT: If you lack the necessary tools or are ill-prepared, do not show the client your predicament but rather deal with them behind closed doors.

Lack of communication

Signing off on the dotted line of your agreement/contract should not be the end of communication with your client. Granted, there are clients who will challenge your patience and ‘bar’ your calls and ‘blacklist’ your emails, but you must not take this to mean business as usual and go off the communication grid.

At the end of the day, if the project is delayed, lacks necessary materials to complete it or end product is of poor quality, it is your reputation on the line. Constant communication between a freelancer and the client is a must if a project is to run smoothly and conclude satisfactorily-and maintain a ‘shiny’ reputation in the industry.

As you journey along this path, keeping and maintaining one’s reputation is much harder than attracting a new client. Guard your reputation religiously and jealously. Share some of the career killers.

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Another Year Begins…

Kenyan Freelancer — Sun, 04 Apr 2010 16:12:42 +0000

It has been one year- April 3^rd- since I began this blog. Due to work commitments, I have to admit I have neglected this medium. On that ‘fateful’ day I decided to write and pen my thoughts and experiences was the most nerve wracking, hair raising moment for me. It’s been a journey of learning. Discovering. Experimenting. Doubting. Like any journey undertaken, one needs to take it in strides, ‘attack’ obstacles as they come one’s way and relish in the side views on your sojourn.

A year ago I was new to freelancing as an option for making money, and blogging as a way for me to share my experiences. Quite frankly I didn’t know any freelancer at the time, as those who I knew were working a full-time job and writing part-time as a hobby or share their expert opinion. Has the scene changed between then and now? Yes and no. Yes, as I have met many people both in person and through emails who desire to make freelancing (with all its perks) something they can engage in fulltime. It’s quite encouraging that technology has opened up avenues for people to get paid for doing what they love. No, things have not changed as much as I would have liked/hoped to see. It is disheartening that local content mills are paying freelancers pittance.

The buzz and urgent need for local content is only picking momentum. And this is the chance for freelancers either writers, illustrators, animators, designers or other creatives to take advantage of. Tandaa symposiums is one of the many platforms that are giving local content creators a chance to meet, mingle, share, exchange ideas and learn. iHub and iLab are also some of the forums for freelancers, designers and IT ‘geeks’ has presented a platform for these people.

As I embark on my second year, the mistakes of the past year have been taken into consideration. The triumphs have also been mounted on the wall to act as a constant reminder that I can do this. And the blog welcomes (always has) other freelancers to write in, sharing their experiences and helping everyone learn, as experience is the best teacher.Similar Posts:

Monday Blues Digest #3

Kenyan Freelancer — Sun, 21 Feb 2010 21:15:00 +0000

It’s yet another week. My reading has been rigidly confined to everything writing and editing with a mix of thought provoking literature.

Finding suitable clients can feel like searching for a needle in a hay stack. Six revisions has the secret. How To Find Awesome Clients
Did you know there are numerous writing opportunities that you never dreamed of? The link will reveal more. 67 Freelance Niche Writing Markets You May Have Never Considered
Reworking someone’s words is not a bed roses. So You Want To Be An Editor
Is your table/inbox filled with rejection letters/emails or no word is forthcoming regarding your bids? This read will make you rethink how you bid for jobs. 7 Steps To A Professional Bid
Freelancers are regarded as the most creative individuals in the work arena. Openforum.com had an insightful article titled ‘Born innovators’ regarding this matter.

“The reality is that some people are more creative and innovative than others, which begs the question: why? As the voluminous list of books and articles on the topic testifies, many factors influence human creativity and innovativeness.” read more

Once again you are welcomed to share your interesting links. Enjoy!

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The Reward is Lotsa Cash…

Kenyan Freelancer — Thu, 18 Feb 2010 11:15:00 +0000

One of the least favourite tasks of a freelancer is pricing themselves and their services. There is always the fear of pricing yourself out of the market or undervaluing yourself, time and service. Knowing what, how and when to charge what, is still an uphill task for me. Quite frankly, I have charged for services that left me feeling like a complete idiot wishing I would rewind the hands of time to make things right.

Same Cast, Different Scenes

The first step to finding the right price for your service(s) is to understand what other professionals similar to yours charge for the same services. If you are a graphic designer, find the going rate for the same services. This can be challenge as majority of freelancers would be hesitant to give you an exact figure. The key here is to get a rough estimate from a handful of your colleagues. Do not forget factor in market forces, experience/skill level and in some instances, education level.

Birds of a feather…

The second step is to understand your target market and segment pricing accordingly. My services are suitable to everyone who needs their words put into writing. However, I have specialised in business writing. And further to that I have segmented all my target market with their own pricing. Having a segmented format will ensure I do not lock out clients who may need my services but cannot afford the suggested price. This has greatly helped in offering my services effectively.

Riding the Bus

The last step would be to fully understand the project at hand before putting a figure forward. Those who bid for projects on bidding sites, are familiar with the per hour format. Here in Kenya, the concept is relatively new. On the per hour basis, one needs to factor in the time needed to fully complete the project. For example, if you are offering writing services indicators to factor in could be research time, drafting, writing, editing and proofreading before presenting the final copy. These should include billable hours.

On the other hand, there are projects whose pricing cannot be calculated on a per hour basis which means calculating the project on a wholesome basis (like I do). For short-term projects or gigs such as writing a brochure, business profile, article e.t.c. the final price will include time (urgent, immediate or can wait), resources and work done.

For the long-term projects (those that take months), I have found the safest route to go is on a retainer basis. This in a sense is much cheaper for the client in the long run than if I was to charge per project basis.

Having a firm understanding on how to price yourself as a freelancer will go a way in establishing the foundations of success and financial freedom.

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Monday Blues Digest #2

Kenyan Freelancer — Mon, 15 Feb 2010 11:30:00 +0000

This week the digest is wide and varied. If you have an article or link that would be beneficial to all and one worth bookmarking, let us read about it. Enjoy!

Twitter teaches us the true meaning of brevity. But do you know how to be a total zen at it? Ten Steps to Twittter Zen

Do we really need to make our resolutions at the beginning of every year? How about pushing it forward to the second, third or tenth month? Here is a poetic read to help you rethink new year, new things and new beginnings. To All Things New

There are occasion when I have had a minor heart attack. Reason? Computer crash, virus attacks or malwares. My business depends on this laptop. The mere thought of having another crash is enough to warrant this link. The World’s Simplest Computer Crash Recovery Plan

If you are a writer and you almost always find your asking price undervalued by the client, this should help you toughen up. 10 Negotiating Tips For Writers

Share widely!

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Learning 2.0. A Freelancer’s Guide

Kenyan Freelancer — Thu, 28 Jan 2010 15:00:00 +0000

“With this degree… to do all that appertains to it… blah blah blah”

These are words that are said to graduands every year from our universities. Well, my power to do all that appertains to what I studied is not closely or remotely related to working with words for a living. With a recent post comparing talent against skill in freelancing, the common denominator I have found in these two is education or improving oneself and/or skills through continuous learning. Learning in the new world order has greatly changed how we acquire knowledge and/or dispense it.

Ebooks

Yes, these have become a source for those who want to learn. Ebooks in every conceivable topic have been written by amateurs and industry experts. There are thousands upon thousands of ebooks offered either for free or at a fee. Whether a free ebook or premium one, one written by well-known experts can add knowledge, skills and insight into your already pool of knowledge.

If you aspire to own a writing business, this is a good read.

Online Tutorials

Unlike a traditional classroom, online courses offer one the flexibility of acquiring the much needed skills at their own paced time. One can acquire a degree, diploma or certificate without setting their foot in a classroom. Apart from cutting cost of acquiring the much needed knowledge, one gains skills from the available vast online resource. Just like the ebooks, online courses are either free or come at a fee However, before joining an online course, there are certain steps needed;

One needs to check their time difference especially if the tutor and students are on the opposite ends of the earth to find the most appropriate time slot for both parties.
If the end goal is to acquire certifications, one needs to ensure through research that their time and money will not go down the drain because of bogus courses.
One needs to ensure that their internet is fast and up-to-speed. Why is this important? Well, you don’t want your link to go dead when the tutor is explaining a key point or demonstrating something.

This site offers tutorials in a variety of subjects. Worth every penny Lynda.com

If your interest lies in working with words, then Mediabistro is the place to be.

Podcasts

These are videos or audio clips that are created by individuals anddistributed online. In the recent past well known entrepreneurs, gurus, companies, brands and individuals have joined the beeline to podcasting. If this is your chosen route, ensure your podcaster will not dry up on you mid-way. Also, chose a podcaster who is well known and doesn’t offer personal opinions but rather an objective session.

Freelance Radio

There you have it; simple steps for anyone to learn and improve their skills. How do you acquire knowledge or skills?

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Monday Blues Digest #1

Kenyan Freelancer — Mon, 25 Jan 2010 08:59:00 +0000

As we all know Monday is usually a drab day, and if you like are me, you wish this day would not exist in our work days. My secret over time as a freelancer has been to take Monday off. Does it work for me? Absolutely! I plan my week ahead since I work till Saturday to compensate for the ‘lost’ Monday.

Starting this Monday, I will be publishing insightful links from around the web that I have found inspiring and thought provoking. It will be aptly named, ‘Monday Blues Digest’. Hope to be a regular feature for the readers out there. Enjoy our first digest!

5 Things Freelancers Can Learn From Will Smith

How to Use Blogging for Personal Branding

Freelancers for Africa-Unused and Unloved

Top Social Media Marketing Tips for Freelancers

Share widely!

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What Have Learned About Blogging-Part 2

Kenyan Freelancer — Thu, 21 Jan 2010 07:30:00 +0000

About six months ago, I wrote a post that attempted to compare blogging to running a business and freelancing. When writing the first post, I was a newbie blogger with a puffed up chest, an ego and confidence on steroids about blogging. This actual post was delayed deliberately to help me learn more about blogging. And now six months down the line, I have more insights into my comparisons.

Before I begin my comparison, I would like to say blogging has been a way for me to write in a non-formal style and tone that am not used to in my ‘other life’. As you all know am a writer who also dabbles in editing and proofreading. In my ‘other life’ I tend to find an irresistible attraction to business writing in whatever form it presents itself. But, this right here, gives me a chance to-well-write how I feel like-easy, conversational and relaxed tone while passing on a message.

Patience

Just like in business/freelancing, it requires an enormous amount of patience, diligence and a ‘never die’ attitude to sustain a blog. Granted, there are days, weeks or months when no posts are published due to work pressures, negligence or even lack of blog ideas, the passion to keep going is what sets you apart from others. From finding a steady flow of clients, work/projects, payments on time to seeing your marketing efforts converted to real money, you will need to work harder than ever to make your freelancing work, fruitful and rewarding.

Communication

Imagine you walk into a store where the attendants see you but proceed to ignore you as though you are not there. This is the same in blogging. I have learned that in this forum, you have to keep track of your commenters, fans, followers and other metrics that reveal everything about your blog. You have to be out there, for people to ‘see’ you, feel you, learn from you and eventually agree to be your ‘friend’, fan or follower.

In business, your marketing efforts and advertising will yield the same. Knowing who, what, when, how and even why people buy or pick a competitors’ product or service boils down to having excellent communication channels.

The Village

It takes a village to raise a child, so goes the African saying. This blog is like my baby. The villagers are the readers, commenters, other bloggers and advertisers (if you are a problogger). To make this baby grow, one needs to interact, accept criticism, critique, praises or love for how a baby is growing or why the child is becoming malnourished.

In business, one needs to form alliances, friendships and networks with other people in business. From people within your industry to people in an unrelated field, these can offer valuable insights into a growing and/or a successful business.

Recap

In my first post, I talked about blog marketing and techy stuff. As far as blog marketing goes, am getting there. This is partly to understanding why I write this blog. Reasons range from inform, stretch my creativity to presenting the blog as my canvas of my work to potential clients. As for the techie stuff, I had to learn a bit (though ‘twas mind boggling). See all the widgets/plug-ins, hacks and modification on this blog, I did them all without any techie hand .

What lessons have you learned from your blogging endevours?

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Marketing Headache? Try Guerilla Tactics

Kenyan Freelancer — Sun, 17 Jan 2010 07:25:00 +0000

Every start up desires more clients/customers crowding their every working moment with orders, calls and emails about this or that. Despite what your collage professor, high school business teacher or self-appointed business consultants told you, MARKETING is very integral to the survival and growth of every business. How does this tie to your freelancing endeavours? Well, for one you do not have a steady income like your 9-5 friends; and secondly, the weight of your freelancing business rests squarely on your shoulders.

I launched my freelancing business last year, and I tried every marketing tactics, tricks and practices. Did I like all of them? Yes and no. Yes, because I was able to understand what my target market requires and demands in order to get a satisfactorily work. No, some of those tactics scared the living daylights out of me!

Jay Conrad introduced a concept that is widely used in marketing circles famously referred to as guerrilla marketing. It basically means using the most minimum of resources to get the maximum results. And no, you don’t have to break the bank to fund your marketing efforts. Here are my three tried and tested guerrilla marketing tactics that have used or continue using for my marketing efforts

Collaborations

As a writer/editor, some of the businesses people have collaborated with bringing in returns in terms of clients include;

Web and graphic designer. They are in need of good copy when designing even the simplest of design. Unless it’s a medium that does not need words, good copy is a necessity.
Brand agencies. I have dealt with small agencies with one copywriter and these agencies have a need of an editor/proofreader to ensure that the copy written is in top notch shape.
Marketing/PR professionals. With all the writing they do, someone has to check their work for grammar and all those annoying errors that can cause embarrassments.
Business consultants to SMEs. The reason why I target such professionals is their closeness to my target market-SMEs

The trick with collaborations is to prove your relevance through your work.

Suggeted Reading: 10 Reasons Why Your Last Collaboration Did Not Work

Social Media

Twitter, Facebook, LinkedIn, YouTube etc. are the greatest innovations since the launch of internet 20years. If you don’t have a presence in these platforms, you are missing out on a relatively free forum to advertise yourself. As you embark on a journey to becoming an online citizen, bring your manners along, if you want to survive and be relevant to everyone.

Sleeping With The Enemy

How about approaching people you’d otherwise consider ‘rivals’ in business. This means fellow comrades, freelancers, professionals and other people in your field. Why is this? It is not a miracle that the ‘rival’ may experience work overload with a looming deadline meaning they may need to bring in a trusted hand to help them out; that person maybe you. However, please cultivate a culture of reciprocity, excellent people skills and trustworthiness, diligence and honesty for people to reach out to you.

Marketing your business doesn’t have to be a chore, eat into your non-existent marketing budget or give you sleepless nights. How do you plan to carry out your marketing activities this year? Share you thoughts and views.

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The Resolution

Kenyan Freelancer — Tue, 05 Jan 2010 14:41:00 +0000

When I started this blog, I was fascinated with the idea of speaking my thoughts, experiences, lessons and tribulations in the best way I know how-writing. But, the journey has not been without its ups and down. If you look closely, you will notice that the last post appeared sometime in November. Am I proud of it-well, no; it bugs me to the deepest core of my writer being. I know this is the time resolutions are made, with people swearing to themselves to make their resolutions work. As for me, I choose to look at what I will not change this year.

1. I choose to continue writing every day. My journals, notebooks and every scrap of paper on my desk is filled with doodles, thoughts and write-ups for clients and myself. This helps to keep the writing fire burning that sustains this passion that I have.

2. I choose to read, read and read till my eyes fall off their sockets. Reading has not only expanded my mind to new genres of writing, but has shown me that I am far from being the kind of writer i envision myself to be.

3. I choose to be honest, trustworthy, dedicated and diligent in my work. I believe these are the pillars that entrust and endear you to clients.

4. I choose to make connections with writers from every walk of life and genres. By associating oneself with their ilk, one is able to see their craft, passion and livelihood through the eyes of others.

As we start the year, choose to continue doing something that adds to your knowledge, skills, network, conversations and most importantly, your being. Let us know what you choose to uphold this year.

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Letting Go Of Productivity Killers

Kenyan Freelancer — Fri, 27 Nov 2009 11:01:00 +0000

With no one looking over your shoulders, one can easily slip down the valley of non-productivity. This is one of those pitfalls that are usually hushed in the freelance corridors. I tend to be hyperactive and the slightest distraction can throw me off tangent for a very, very long time. Consequently, this means I have to go into overdrive to make up for the misused seconds, minutes and hours.

However, in this post we look at the major culprits that eat into a freelancer’s man hours; and how to overcome them.

Internet (social networks)

Internet is the necessary evil that we cannot live without. The internet has become the watering hole for web/virtual workers through interactions on social networks and other forums. Think of it as the point where web workers meet during breaks to have their coffee and engage in chit chats.

However, if go unchecked one can spend a whole day on social networks chatting, facebooking, twitting and emailing back and forth. The upside is that one can banish this nasty habit easily and quickly by channeling the spent hours back to work. Just unplug from the web 2.0 and work offline.

Home Office

Unless you have rented space in the CBD, you’ll probably be working out of your home office (it could on your kitchen top or even in the verandah). Yes, I know the advantage of such arrangement-endless traffic jams along Uhuru Highway, hiked fees by unscrupulous matatu crew or an angry boss coz you late again-all become like a distant memory.

But, if unchecked, the home office can be your downfall. The trip to the fridge is a couple of steps away; you can do your laundry any day anytime or even sleep till noon. Remedy: get a schedule with structured working hours.

Work Load

Being a solopreneur essentially means you get to handle all the projects alone. On the one hand having a plate full of project is desirable but it can be real productivity killer on the other. It is important as a freelancer to take on projects that will give you space and time to breathe (we don’t want you suffocating under that pile of projects)

To manage and succeed in freelancing, having a keen eye on your productivity level can go a long way.

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Do You Have A Freelance Agreement?

Kenyan Freelancer — Sun, 15 Nov 2009 21:54:00 +0000

Agreements and contracts are often found in the legal corridors and hallways of big companies and multinationals. My stint in the bank made me realize the importance of such agreements. Any form of relationship that was entered between the bank and a member of the public was almost always followed with one appending their signature on a legal form. Many signed off on these forms without actually reading the fine print (read terms and conditions) of the said agreement. My perusal of the terms and conditions revealed a skewed tilt that tended to favour the bank.

The use of agreements cannot be underscored in a contractual situation. Since the relationship is often short-lived, spelling the terms, conditions and reference of the relationship is very important. In my short journey as a freelancer, I did not see the need of drawing such agreements until recently.

Drawing up an agreement protects both parties and ensures a smooth working relationship. In my agreement, I have included the following clauses that are very specific and are clearly spelt out to avert any misunderstanding.

1. Services Needed

Since I offer a wide range of service, I clearly spell out, in details, what service(s) am contracted to offer. This avoids a situation where I go beyond my role. This also prevents the client from adding in other tasks in the middle of the project.

2. Duration

After consultative meetings, review of the project at hand, complexity and price, am able to come up with a time frame for the completion of the project. I usually give or take a few days-emergencies and other unforeseen delays. This assures the client that their project will be completed within a specified period.

3. Copyright

The creative industry is riddled with copyright issue. This blog post is copyrighted, the template on which it runs on is copyrighted and the pictures I’ve used are also copyrighted. What does this mean? When dealing with paying clients one cannot claim copyright on work outsourced to them. Even your best, most brilliant work wholly belongs to the client.

Kenya’s Copyright Laws

Know Your Publication Rights

4. Communication

When dealing with a single individual one knows who to contact. However, it’s a different case when dealing with a whole company or department. To avoid the headache of miscommunication, clearly have it in writing who you report to, who to contact, who oversees the project, who signs off e.t.c.

5. Payment

Every work carried out has a monetary value attached to it. Always ensure you have clearly written what is owed to you, when payment is due, mode of payment and what happens when a clients fails or delays to pay your dues.

Disclaimer: At the risk of sounding like a learned friend, please ensure a lawyer goes over your agreement to ensure that your agreement does not present loopholes that the other party can use against you, in case things go sour.

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Dealing With Non-Core Activities of Freelancing

Kenyan Freelancer — Sun, 25 Oct 2009 17:33:00 +0000

One of my biggest freelancing flaw is avoiding ‘business’ tasks that are crucial to the growth of any business. What am I on about? Marketing, book-keeping, administrative tasks and chasing clients for your payment puts a damper on my otherwise high spirit that I get from writing. In a previous post, I talked about using SWOT to weigh one’s strengths and weaknesses and gauging them against the future prospects of your freelancing endeavors. This analysis is important in identifying the weak spots in your personality that can be detrimental to your success.

In my ‘marketing’ campaign to clients, I always stress the importance of handling tasks that are core to their businesses as they let me (freelancers) handle the non-core activities. However, I must confess have not followed my own advice. But, how can a freelancer ensure they handle their task without letting their businesses suffer due to negligence, ignorance, dislike or busyness?

Outsource

Simple tasks like accounting (book-keeping), payment of bills (personal and business), marketing and administrative tasks can all be outsourced-to fellow freelancers. However, one should be in the know of what is going on in their business to avoid jaws dropping months later.

Hi-Tech

The beauty of technology is that tedious manual task can be automated easily, efficiently and professionally leaving you with enough time on your hands. If you are a penny pincher, one can opt for free or open-source softwares. However, if you prefer customized templates and documents, you can opt for paid softwares.

Thyself

This is especially important to rookie freelancers who may not have much work at hand and/or the finances to implement the above. This will ensure the rookie freelancer puts in place systems and processes that are crucial for the success of the business.

Choosing a method that works well for you and easily integrates into your already working system is crucial. How do you handle you non-core activities?

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Tujuane Seeks Freelance Writer

Kenyan Freelancer — Thu, 24 Sep 2009 13:06:00 +0000

For those not aware, my first writing gig was with Tujuane (still write for them). The opportunity offered, has taught me a great deal about freelance writing. Currently, they have an opening for great writers and talented wordsmiths out there. Tujuane Network is part of Nairobist Media Ltd, a networking platform for entrepreneurs and professionals around East Africa. This networking extends beyond the confines of the internet to include their regular Tujuane Mixers where members get a chance to meet, interact, network and share on a face-to-face basis.

According to Tujuane Management:

We are currently looking for a freelance writer for Tujuane Network. If you are a great writer and are familiar with entrepreneurial and professional issues affecting Nairobians, you will be perfect for this role. Please forward your resume to info@tujuane.com

Assignments will include;

1. Conducting interviews with top professionals and entrepreneurs.

2. Attending business networking events and much more

As a freelance writer, it calls for effective management (self, time and resources) and self-supervisory skill, a self-starter personality and of course, tools of trade-a computer/laptop, good speed internet, digital camera, pen and paper (in soft or hard copy) and a creative mind with excellent knack for words. Are you up for the challenge?

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A Precarious Balancing Act

Kenyan Freelancer — Thu, 17 Sep 2009 16:35:00 +0000

For the past month or so, I have been buried neck deep by a client’s project (not that am complaining and this has made me realise the essence and importance of having your time off from work as a freelancer. Granted, you could be pressed by a deadline and maybe you are handling a large project alone but how does one ensure they do not run amok with work?

Monday is the New Saturday

If you find you have worked through the weekend, please let your mind and body have a ‘weekend’. Due to project pressures, at times I would work through the weekend, missing out on the fun out there. However, I always ensured that I compensated myself with a day off to do nothing but relax and rejuvenate-usually Mondays (besides I hate Mondays). Find your own formula for rewarding with a day or two and relax.

Small Portions, Please!

If you are handling a large project/gig it can be overwhelming to see the start or end of it. To ensure you do not burn-out even before the project has began; it would be wise to break the project into small manageable portions that will ensure smooth sailing of the project/gig. Clients are more receptive to a systematic and organised plan of doing a project, and will most likely accept your proposal if they see the end sooner. With this paced approach, one is left with time and space to think, breath and just R-E-L-A-X.

Finding balance in one’s life as a freelancer is not only essential but vital for productivity and the freelancer’s general well-being. Next time you are tempted to work seven days a week non-stop; do take the time to smell the roses ensuring you do not get a bee-sting on your nose!

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Kenyan Freelancer Interview

Kenyan Freelancer — Mon, 24 Aug 2009 20:48:00 +0000

In the recent past, I have gotten queries, emails and twitter direct messages from people interested in freelancing. The people over at likechapaa.com took the plunge and engaged me in an interview. Please, follow the link below to read the full interview, returning to leave your comments, suggestions and feedback here.

Do You Also Want To Be A Successful Freelancer?

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Branding in Freelance Speak

Kenyan Freelancer — Tue, 18 Aug 2009 19:52:00 +0000

When it comes to branding, most freelancers are torn between business or personal branding. I have a registered business that I operate my writing business under but my name is the most known brand tool I possess.

Unless you want a legion of minions working under you, then business branding would be ideal for you. Today we are going to tackle personal branding.

Personal brands are things, character or personality traits, behavioral or even features that makes one different from everyone else. Was the late MJ a formidable brand? Well, he was the only one who looked smashing hot in his three-quarter trousers with peeping white socks and a gloved hand. Many have tried to pull that look but have failed miserably. But how, does it apply to the entrepreneur/freelancer?

One does not have to break the bank vault to build and create a strong personal brand. While reading Daniels Ngari’s Personal Branding Salad Bar I was left with my mouth watering for more and an enlightened mind. His platter was laid so well that one cannot fail to stuff themselves silly with the easy to follow steps to effective personal branding. With Peter Montoya’s personal branding laws however, I tend to believe he had the freelance professional on his mind.

Eight Laws of Personal Branding:

1. Law of Specialization.

How well do you excel at your chosen career? Does it bring out your strengths and talent? Freelancers are a talented and creative lot, tap into it.

2. Law of Leadership

When a client seeks your services and picks you among a multitude of sameness, they believe you are a leader in your chosen field. Are you?

3. Law of Personality

How well does your personality blend in with your freelancing career? Is it a barrier or a stimulant? E.g. you can’t be writer if you hate reading and researching.

4. Law of Distinctiveness

There are thousands upon thousands of freelancers in your specialty or field, but what makes you so distinct that your name is the final word in conversations?

5. Law of Visibility

How accessible are you to your clients? Is your name written in bright neon lights? Do you command a giant share in your field?

6. Law of Unity

People want to interact with a human being that shows emotions, empathy and ethics. Are you

known as the sleazy freelancer without your knowledge? Are you used as an example of what one

should not be or the one that clients dread contacting?

7. Law of Persistence

In any business venture, persistence is called for. How well do you handle disappointments? Do you

throw in the towel when things are thick either business wise or when tackling a difficult project?

8. Law of Goodwill

How do your clients perceive you? Do they hold you in esteem or are you just another

contractor/temp/part-timer in their black book? Does your personal and business motto augur well with your clients and other freelancers?

Personal branding should reveal one’s true DNA structure What are your personal branding secrets?

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To Spec Or Not To Spec

Kenyan Freelancer — Sat, 08 Aug 2009 14:46:00 +0000

Spec in freelance lingo generally means to work for free with no monetary gain. Most freelancers need a portfolio to showcase their work and this can only be achieved if one has a long list of satisfied clients. But, what happens when one does not have even a single client in his stable?

My forte is writing but only took up editing roles recently. To find my first client in editing, I opted to do some pro bono (spec) work. When I mentioned this to a couple of my friends I was flooded with requests from all and sundry to edit their work, for free. However, when it comes to spec, one needs to be careful whom to work with and for.

Freelancers’ Social Responsibility

For my editing portfolio, I chose to work with a client in the NGO sector. After my interaction with the organisation’s founder, I found his cause to be noble and could benefit from my editing services. My decision to work for this client was largely based on my belief in giving back. And since then the response has been tremendous with more clients knocking (or is it banging?) on my door, through his glowing recommendation.

Different Boat

There are times when one may feel like sailing in a different direction. This is especially so for writers. I recently took up a writing gig that is different from what am used to; non-fiction writing with special emphasis in business communication. Since I didn’t have experience in that genre (Anecdote fiction) I opted to do spec in order to get a feel, rhythm and voice for that kind of writing. Is my decision to spec worth it? Only time will tell.

Free Sample

I am very weary when a client asks me to send a never-published sample of my work. I often wonder if my published work(s) cannot stand as my reference, then maybe am not the right person to handle the client’s work. Yes, I have been a victim of this which technically means I did work on spec (without my ‘approval’) and can be quite disheartening especially if you have ’slaved’ to come up with a quality piece of work.

The decision to spec largely depends on the freelancer, their goal and reason. Be smart and cautious when looking for clients to fill up your portfolio. Who knows maybe, just maybe, your choice of spec work or client may lead to well paying gigs later.

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Fiction Writing Skills Workshop

Nickel Pro — Wed, 15 Jul 2009 18:48:00 +0000

Those who attended the ‘Outstanding Writing Skills For Newspapers and Magazines Workshop’ will concur with me that the trainer, Agatha Verdadero is well skilled and versed in matters writing and the writing profession. For this reason, I find it an absolute pleasure to announce her next upcoming workshop. If you dream of penning a book or your memoirs, this is the place to be! The outline of the workshop promises to shake off any dreams of being a writer/author to actualisation.

I Write, I Am

Exceptional Fiction Writing Skills for Everyone
(Learn a Life Skill and Profession, Not Just a Hobby)

Workshop Dates and Time
August 15, 22, 29; September 5, 12 10AM to 1PM every Saturday

Venue
Hibiscus Guesthouse 195 Kirichwa Road (very near Masaba Hospital)

Training Fee
KES6,500 (first six paid participants get a 15% discount)

Last Day for Confirmation and Tuition Payment
5th August 2009, payment to be made via Mpesa, cash, or cheque-call 020 2369108 or email publisher@materpublishing.co.ke for details
(Confirm and pay early to avoid losing your spot. Limited slots available.)

Trainer
Agatha Verdadero Managing Editor, Master Publishing Assistant Professor in Literature and Art Appreciation, De La Salle University Manila (1995 to 2002) Publisher and Editor in Chief, CAN-DO! the how-to business magazine for everyone Master of Fine Arts in Creative Writing (with high distinction), De La Salle University Manila Bachelor of Arts in Humanities (cum laude), University of the Philippines Diliman

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Who is The Boss?

Nickel Pro — Tue, 07 Jul 2009 09:16:00 +0000

The path to freelancing is often clouded with delusions of a boss-free career. And, it is this mind set that most people take their first steps with. The realisation that as a freelancer one is not his/her own boss dawned on me recently. Yes, you may show up at your workplace in pyjamas, bunny slippers and a face full of cream, but unknowingly you are answerable to someone other than yourself.

With the ability to take on projects that one feels comfortable doing and decline those that do not resonate with their freelancing motto, one unknowingly takes on several bosses who have their own demands, conditions and deadlines that one needs/strives to meet. This can be a harsh reality especially for the newbie freelancer who is often ecstatic, taking on project after project only to end up with a work load and lifestyle worse than your previous 9-5.

These ‘bosses’ can range from friendly to rude. Yes, you may have your own terms and conditions when taking on a client with numerous negotiations about deadlines, work at hand and pay package, but at the end of the day, it is the client who dictates the direction of the project. Do you tend to work under pressure? Then, maybe your new ‘boss’ wants his work like yesterday. Do you take your time on a particular project? Well, your client may want his work like yesterday.

It doesn’t really matter how technical or simple you find the project, in your clients’ mind, they have a deadline that needs to be met in order to maintain their own equilibrium. Even the seemingly ‘no hurry’ projects still have conditions that will put you in a less bargaining position as a freelancer.

If a freelancer has many clients on board, the line between ‘boss and employee’ and ‘client and freelancer’ can be blurred. With constant communication, reminders about your upcoming deadlines and the reality that your reputation as a freelancer is at stake, you will be turned into an employee to these clients sooner than later.

Are you really the boss? Share your thoughts.

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Resource For Writers

Nickel Pro — Tue, 30 Jun 2009 11:00:00 +0000

As a writer, am obsessed with learning everything that deals with writing. I must admit when I began writing, my work wasn’t up to par, and at times when I go through my old articles and posts, I cringe with shame at the many blatant errors I made. However, over the months I must admit I have improved greatly.

I dedicate a huge amount of my time in learning the craft, practice writing in different genres and even rewriting my old articles and blog posts. This means I spend tons of hours researching and reading articles and posts from writers and bloggers I admire and hope to emulate. Of course, I dedicate sufficient time to finish up on my projects.

I have read, downloaded ebooks on writing and even bookmarked great articles that have helped me tremendously. However, I stumbleuponed a great resource for writers/bloggers. It is well written and filled with useful tips for any seasoned and/or aspiring writer/bloggers. Follow link. Your comments are welcomed.

50 Free Resources That Will Improve Your Writing Skills.

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Curing Writer’s Block

Nickel Pro — Fri, 26 Jun 2009 07:23:00 +0000

Lately have found myself faced with what every writer dreads; writer’s block. I have been writing continuously for a year dreading that moment. My favourite blogs have a list of what to do when faced with such predicament, which I followed keenly. Oh, well even after been a student of these gurus, I was still faced with a blank word page that needed to be filled with words. However, after much procrastination, I discovered my own remedy. It may seem somewhat unorthodox, it did help me.

Reading Kiswahili/Native Language text

I know I am a poor reader when it comes to Kiswahili text. And no, am not talking about Sheng. I was challenged to read a Kiswahili book that I found to be a laborious affair. Majority of us are accustomed to speaking and reading in English text. Armed with a Kiswahili-English dictionary, I found myself unconsciously rewriting the text in English (pen-to-paper) and voila, I was writing feverishly.

If you are brave enough, maybe reading text in your native language can unclog the writer’s block blocking your view to creativity paradise.

Check out Kiswahili blog

Watching Cartoon/Comedy

Hold on before you pass judgment on me. These genres have a way with words. Apart from the obvious comical talk, the words are put in a skillful manner, that I found myself laughing hard and rewriting the dialogue for a different audience and genre. I know it’s hard to write a cartoon dialogue for a mature audience (think of The Simpsons), but trying to rewrite it, I found the words flowed easily.

So, next time I am faced with writer’s block, I will dust my collection of comedy movies, sit back, laugh and write.

Cure for Bloggers

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What Have Learned About Blogging

Nickel Pro — Sun, 14 Jun 2009 20:52:00 +0000

When I started blogging I never thought it would be one steep learning curve. You see, before blogging I had read tons of websites and blogs about blogging. Tim Brownson from A Daring Adventure in his post, Psychology of Blogging highlighted six factors to consider before one starts their journey to blogosphere with an outline of six checks for any aspiring blogger;

10 spare hours a week-check
Niche market-check
Basic understanding of SEO-check
Google ad sense account-check
Dummies guide to writing great content-check
Burning desire to succeed-check

I do believe I had most of the checks ticked in my mind. However, much to my dismay, no one told me about the actual blogging bit. I was confident that I had garnered enough knowledge coupled with my rather rustic computer skills (well I only knew how to use MS office and browse). This false sense of confidence lead me to nerve-racking and near comatose moments from the mountain of technical jargon I had to read through (still trying to understand html, keywords, meta words, codes e.t.c). This somewhat guerilla learning has made me realize the comparisons I have encountered between learning to blog and running a business/freelancing.

Blog marketing

Googling the word blog marketing will give you numerous results with tips that will get your blog out there. Am yet to sit back and feel fully contended that I have marketed the blog enough. The measure of your marketing efforts are usually in increased subscribed readers or page views, high page ranking in search engines and people retweeting your posts. Think about it, if you are an entrepreneur/freelancer, a large percentage of your time, resources and efforts are spent on marketing especially if it’s a start-up. The response is usually slow with some taking months before your first client visits/emails/calls you. Well, it’s the same with blog marketing.

Tech stuff

For the tech savvy, they may find my incapacities rather mundane and almost funny but it’s really difficult even when told in the simplest language. But, there is more to understanding basic SEO as asked in the above checks. If one does not understand common words like keywords, beta, meta words, html e.t.c even blogger helper cannot rescue you. So, what did I do? I consulted with a tech savvy pal who showed me the ropes.

Even in business, one is not a master in every aspect regarding the business thus requiring outside help from experts and consultants to help one manage and run the business better.

In the next post we shall continue exploring my lessons in blogging.

What say you?

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Help/Advice

Nickel Pro — Fri, 05 Jun 2009 15:11:00 +0000

Dear Judith Kithaka,

I came across your article on an online magazine…and could really really use your advice or guidance. I really wish to get out of formal employment…and freelancing sounds like just the way to go. But I don’t know how to get started. Plus am not sure whether it will still put food on the table and pay my sibling’s fees!!

Please help!

Yours sincerely,

Kajuju.

One of the most important factors to consider before jumping onto the freelancing bandwagon is to fully understand its basics.
My journey into freelancing was by pure chance and coincidence. It has been a steep learning curve as I get to learn something new each day and loving it. I had been writing previously but pro bono without the monetary gain. But, an incident last year lead me into the midst of this vibrant part of earning a living. (I thought a 9-5 was the only legitimate avenue.) I did not get to test the waters nor learn from a successful freelancer.

With the state of the economy going south faster than you can say recession, I would strongly suggest moonlighting. This will give you a chance to:

· Start and build on a client list that will be able to sustain you without the need of a FT job.

· Gain hands-on experience in important business aspects such as management, marketing, customer service, book keeping e.t.c. This is especially important in freelancing.

· Moonlighting will give you a chance to weigh your decision. Without the romanticism about freelancing, it will give you first hand experience on whether it is something you really want to do long term or it’s just a whim. Freelancing is not a child’s game; it calls for serious commitment.

· It will help greatly if you can save up a few more coins for the rainy days. Trust me; moving from a FT job where income is steady to freelancing can cause untold ‘misery’ during those dry months as you try to find steady clients and/or your footing in the world of business.

· Apart from a lack of steady monthly income, you will need to put in place measure that will cater for medical cover and/or retirement contributions on your own. NHIF, the state owned hospital insurance fund has made it easier for self-employed persons to make their own contributions.

Alternatively, you can opt for private medical scheme from such companies as AAR, Resolutions Health and other HMOs in the country. With retirement schemes, NSSF can/will do the trick. But, just like medical cover, you can opt to make contributions through private certified providers authorized by the Retirement Benefits Authority.

Despite all the hype about freelancing and the ‘dreamy’ longing of a boss-free career, it can/could get difficult especially if you are not fully prepared. Having a sound business plan or business guide can help alleviate the horrors of running a business. Treating freelancing like a business can go a long way in establishing the foundations for a strong and vibrant career. Some of the areas you can look into include:

· Assess your strengths and weaknesses

· Establish business and personal goals. Freelancing can blur the thin line between your personal life and the business. It’s important to set the difference early on in your career.

· Assess your financial resources. Though the perceived start-up costs are low, it’s still important to evaluate what chunk of your finances can be channeled to your venture.

· Identify the financial risks. It’s also wise to calculate the risks involved depending on the type of freelancing business you are venturing into.

· Determine the start-up cost. Having established your financial resource, decide what percentage should be allocated to get the business off the ground.

· Decide on your business location. Do you want to be home-based or rent a small office/shared facilities?

· Do market research. Very important…strike that! If you don’t want your KES to go down the drain, diarize this.

· Identify your customers. You will need them…think of them as your better half.

· Identify your competitors. You have to know who you are up against, their strengths and weaknesses and chances of collaborating/joint partnerships.

· Develop a marketing plan. It will guide you in finding clients, following the true north path to success and establishing yourself as a professional. It will also help you avoid shooting aimlessly in the dark.

I hope this will help you.

Additional reading

Can Anybody Be A Freelancer?

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When Letting Go Of A Client is Not An Option

Nickel Pro — Wed, 03 Jun 2009 11:49:00 +0000

Yes, the economic crisis is biting every sector hard and deep. With companies and businesses cutting on costs and laying-off workers, I had to make some adjustment. For this reason, I decided to increase my rates a tad, just to cushion my already depleted pockets. But, I encountered a dilemma sooner than later; and like any freelancer will tell you, increasing ones’ rates can be a tricky affair especially with old clients. Nonetheless, the sticky situation lead to the realization that there are added benefits that a particular client can offer that would bring more business (read, cash) in the long run.

Harmonious working relationship

There are those clients you wish would teach other businesses a thing or two about handling their freelance professionals. Do you fringe at the thought of missing a client’s deadline? And no, it’s not because you will miss your targeted income for that month? When one has a good working relationship with his client(s), it becomes much easier for one to do their best as one has the peace of mind to concentrate on their work. Though I do not advocate for sticking with low paying clients simply because of excellent business relationship, its better to deal with someone who shows they value your work and input, respects you, understands business ethics, there is mutual understanding and of course, pays you in good time.

Referrals and network

Making the tough decision not to let go of my client, I had to weigh what other benefits I can/will get by being on their speed dial. This was one of the single most important factors that made me stay put. The extent and diverseness of this particular client’s network and reputation was mind boggling. My close association has given me the much needed visibility. There are clients whose name on your portfolio spells credibility, trustworthiness and professionalism from potential clients.

Growth potential

Being an entrepreneur and by extension a freelancer, one should have foresight in discerning lucrative deals both in the short and long term. Rapidly growing businesses means more work for you. If today you are copywriting a start-up’s brochure, with expected growth, the business may need a newsletter, marketing materials, web content and other business documents to keep their clients updated on a regular basis, and you well occupied with projects after projects. Look out for those opportunities in promising businesses.

Creativity freedom

Don’t you love it when you have the freedom to fully exploit your creativity? By this I mean, once a client gives you a basic concept, they have a hands-free reign on your work. This ties closely to the first point above. When I have the freedom (of course within stipulated guidelines), I find I produce quality work for I have to work my fingers to the bone to prove my credibility and maintain my reputation. And, the comments and feedback from the client reassure me that their trust in me is not in vain.

So, next time you want to let go of a client think of the other added benefits that a particular client brings to the table.

What say you?

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Workshop For Freelance Writers

Nickel Pro — Tue, 26 May 2009 10:52:00 +0000

Master Publishing, the publishers of CAN DO magazine will be holding a workshop for the whole month of June (every Saturday of the month), beginning 6th June. The cost of each session is KES.500 totally to KES.2,000. If you are a freelance writer yearning to have your articles/musings published in newspapers as well as magazines, this would be a worthy investment. Those who want to hone their writing skills and craft are not excluded as they can learn a thing or two from the sessions.

Deadline for registration is 29th May 2009 and must include a down payment of KES500. Full balance is payable on the first day of the workshop. The down payment may be made via Mpesa on 0722.612.906. Please call as soon as you remit. You will also receive a phone confirmation from Master Publishing upon receipt of your remittances.

Outstanding Writing Skills for Newspapers and Magazines.

June 6, 13, 20, 27

Blanco’s Timau Plaza- Argwings Kodhek Road, across Yaya Centre/The French school.

10.30am to 12.30pm

KES.500 per session (inclusive of training materials) KES.2,000 total

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SWOT Analsis For Freelancers

Nickel Pro — Mon, 18 May 2009 12:12:00 +0000

Recently, I had a candid talk with one of my business consultant’ friend who gave me a few pointers on how to survivor in this harsh economic climate as a freelancer. His premise was that of using SWOT analysis to evaluate my current and future prospects and opportunities that will help me stay afloat. This, he emphasized, should be interpreted in its simplest form.

For those not adept to SWOT analysis, it’s a planning and evaluation business tool used to gauge the ‘health’ status of a business in the present and future. The acronym SWOT stands for strength, weaknesses, opportunities and threats.

My good friend further enlightened me by saying this analysis helps look at the internal factors (SW) which are usually core to the business and are under one’s control. External factors (OT) are usually outside of one’s control but are pivotal to a business success.

So, how does SWOT work for the freelancer? How can one use SWOT to map their freelance career paths?

Strength

This can simply translate to what one is good at. And no, we are not talking about your many roles. Just think of one task that you can do so well even in your sleep. Questions to ask include:

· What are the assets, resources, people, processes or experience and knowledge that make your work easier?

· What is your competitive advantage over your competitors? Could it be your effective marketing campaigns? Location? Reliability?

When evaluating one’s strength, one should endeavor to maintain and improve upon that strength(s).

Weaknesses

Honestly, no human being wants their weaknesses pointed out, or even paraded to all and sundry. But, the opposite should be true when evaluating oneself. What are those areas that you are a total flop? What tasks give you the feeling of running to the hills? Questions to yourself here include:

· Is your reputation giving off a bad smell to your prospective clients?

· What are some of the processes or personality traits that are a major hindrance to your success? Are there glaring gaps in your capabilities?

· Do you lack a strong enough competitive advantage? Does it stem from a lack of commitment, motivation, morale or effective management on your part?

If you are candid enough and have come up with a long list of your weaknesses, take appropriate steps and measures to remedy, change or stop them.

Opportunities

Look around you, what opportunities are calling for your attention? Even in these bad economic times, opportunities are rife for those who are keen enough to look and grab them. Questions to ask include:

· Looking at your competition, what are they missing to offer to clients? What are their weak spots?

· With the ever changing business environment, what are the emerging needs of clients? Is there a new niche market that has developed not being serviced?

· Is merging or collaborating your forces with fellow freelancer the way to go?

If you have identified a potential opportunity, circle it in your diary, make it your priority to capture and build upon it.

Threats

What processes, technological advancement, government regulations or even competitors are making your services not sell like hot cakes? Is your accounting/billing/invoicing process archaic? Are your clients feeling like their needs are not been fully met? Are there new government regulations and city by-laws that are threatening your existence as a small business owner? Ask yourself:

· There is a new sheriff in town offering cheaper rates than you, what are you going to do?

· Economic pressure. The current economic climate is a major threat to every business owner and freelancer world over, what are you doing about it?

If you perceive any looming dangers or threats, you should try and counter this or minimize its impact/effect.

As for me, I had to bite the bullet and let my dirty linen known by my good friend (revealing my weaknesses’, I was surprised they filled a whole page) but in the end ‘twas worth it. I don know about you…

What say you?

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What is Success To You?

Nickel Pro — Tue, 12 May 2009 09:42:00 +0000

How does a freelancer measure success? Is it in terms of clients, successful marketing campaigns, productivity, successful projects or increased levels of income.

Is it the number of clients you serve each month? Or could it be the number of repeat clients streaming back for your services? How about your marketing strategies? Is your marketing campaign bringing in your target clients? Is your referral system and word-of-mouth marketing working in your favour?

Is it transitioning from handling ‘small clients’ to ‘big clients’? How about getting rave remarks and comments about your last project? Are your clients keeping you awake all night long as you diligently work on their projects?

Is your new found ‘freedom’ and ‘independence’ as a freelancer being reflected in your personal life? Are you still at pains to explain to your loved ones what you really do? Or, do they envy you now for finding your pot of gold with a secret tag attached to it?

What really defines success to a freelancer?

What say you?

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Dealing With Rejection

Nickel Pro — Thu, 30 Apr 2009 08:27:00 +0000

Sooner or later it is bound to happen. What am I on about? I remember my first rejection from a prospective client. The initial talk had been hot with subsequent follow up hotter. However, after a couple of email exchanges, the client unexpectedly dropped the dreaded bomb; “Sorry I do not need your services”. To say I was disappointed will be an understatement.

Rejection is and will be a part of a freelancer’s life. It can be a real motivation killer even for the most determined one.
The array of reasons for dropping you like a hot potato can range from ‘high’ rates, change of mind by the client, better deal-read embarrassingly cheap rates from another freelancer to lack of proper communication. So, how does a rejected freelancer deal with such a blow?

Cross sell

If you offer multiple services, try and salvage your bruised ego and cross sell your other services. Let’s say you are a freelance writer and editor and your rejected service is that of writing. How about offering your editing services for the same project? Try and explain the correlation between the two. At first, it may seem like a desperate inconceivable move but with time one will be able to spot opportunities in sour deals.

Ask for referrals

I know at this point you could be foaming from your mouth with disappointment and possibly… rage, leaving you no room to think clearly. However, as a shrewd business owner it would be wise to know and understand the reason behind the change of heart. Granted, the client may not be forth coming with an honest answer but majority do understand business ethics and will most likely oblige your request.

As you listen (face-to-face meeting) or read (email response), and after you have calmed down, politely ask the client if they are aware of someone who maybe in need of your services. You could be pleasantly surprised by their responses. After all it could have been a mismatched ‘marriage.

Reinvent the wheel

Assuming there are a number of clients who may have you turned down, don’t you think you could be the reason? At times when we come up with marketing strategies or elevator speeches, we envision responses from our point of view. Maybe in your communication you are not representing the clients’ felt and perceived needs. Or, maybe your message is too broad, scanty or ambiguous for the client to comprehend thus making it your death knell.

So, next time a string of clients turn you down, strip to your bare minimum (of course, figuratively!) and understand where you could be going wrong. Maybe a change in tactic, marketing message, brand image or even simple things like improved customer service and professionalism is all that is needed to bag the most difficult yet profitable client.

What say you?

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What Does C.U.S.T.O.M.E.R Mean To A Freelancer?

Nickel Pro — Sat, 25 Apr 2009 16:01:00 +0000

I often wonder, what does customer really mean to a freelancer?

Customize.

As a freelancer, do you have standard templates that you use to create “master pieces”? It may seem like it saves you the headache and torture of reinventing the wheel, but once a customer feels that his product resembles that of Tom, Dick and Harry, they will likely strike your name off their contacts’ list.

Customers usually want products or services that are suitable to their needs hence satisfying them. As a freelancer, it is necessary to know and understand the felt and perceived needs of your clients. This will assist you in coming up with tailor-made customized products/services for a particular client.

User-friendly.

In this day and age of ever changing technology, how easy is it for your clients to reach and use tools and gadgets that connect you to them? Does your website have a complicated process of acquiring information, product or service? Is your work easily accessible for potential clients to view? How easy is it for a client to pay your dues? Or does your telephone and emails go unanswered for days on end?

Customers want processes that will simplify their connection to and interaction with you in the simplest way. If they deem this too complicated or a tedious process, they will look elsewhere for the same services.

Stable

Customer feel safe and assured in processes that are reliable thus stability. Do you keep changing your email and physical address or even telephone contacts every so often? As a provider, it’s crucial that you appear to have stability both in your business processes which include communications and capabilities.

Timely

How well do you deliver on your promises? Are your projects usually done in time or does it become a cat-and-mouse game when the due date approaches? When contracted to offer services, the client usually has a deadline that he expects you to meet and keep thus maintaining a continuous process in his business. Overstretching this boundary will usually mean upsetting the clients’ processes.

As a freelancer meeting your deadline is usually most important if you want to keep that client and acquire more. This principle also applies to face-to-face meeting. Always arrive on time. Don’t keep them waiting.

Organized

You maybe working from your garage, bedroom or a rented office downtown, but the clients expect you to be organized. This organization is usually reflected in your interaction with your client and work. How well do you plan and organize a project? Do you follow a systematic procedure or is it a haphazard maze that leaves you and the client clueless of the task ahead.

Staying organized is not only helpful to the clients, but it maps a freelancer’s career in terms of time, resources and sustainability.

Memorable

It is said first impressions do matter. But, how memorable is your encounter with a client? The client may have liked your work in the first glance, but staying on his mind and spreading your gospel is another. Word of mouth marketing and referral system are built on trust. If a prospective client hears positive remarks about you and/or your work, they are likely to use your services because they trust your existing clients’ word. But, how do you get existing clients to refer business to you? Simply, by leaving a memorable and lasting impression. This can be from your work, friendly professional interaction, mutual understanding and excellent customer service and relations skills.

Efficient

Clients expect you to be efficient and competent in your work. No one wants to hire someone who will be seeking reference about minor details every so often. As a freelancer it’s your duty to stay on top of your game.

Resourceful

Clients have this notion that working with you implies that you are an expert in your filed. How does this translate to resourcefulness? Are you able to propose a simpler, faster means of achieving the same results at a cheaper cost? Are you up-to-speed on the latest development in your field?

A resourceful freelancer is a god-send for any client as they are assured of a healthy working relationship that translates to cheaper and effective means of doing business.

What does C.U.S.T.O.M.E.R mean to you as a freelancer?

What say you?

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The Dark Side Of Freelancing

Nickel Pro — Mon, 20 Apr 2009 11:16:00 +0000

The other day while taking a stroll around the neighborhood, I was nearly knocked out of this world by some young roller skaters. It was only my reflex action that saved me, as these skaters were going at an average speed of 150km/h. As I watched them disappear to the horizon I couldn’t help but liken freelancing to these roller skaters. At times freelancing feels like skating downhill without safety gear and barriers to stop you.

But, is freelancing all it is hyped to be. With the economy going down south and thousands facing job losses, is freelancing a reliable option? With low startup costs and little overheads, the lure of freelancing can be devastatingly tempting. What are those ugly sides of freelancing that are only murmured in the dark?
Before taking the huge plunge into freelancing, here are some key facts that you may want to consider as you weigh your option carefully.

Steady income

Unlike a full time job where you are assured a steady flow of income on a monthly basis, it is a different ball game with freelancing. Before one can get a steady flow of clients, it will call for your time and dedication to market and find those clients. It may even take months before you can get clients. To counter this, just ensure you have enough cash saved up to see you through the dry months. Alternatively, one could test the waters by moonlighting.

‘Coffee machine’ chit chats

The structure and social interaction of an office set up, ‘tunes’ the brain to a ‘work mode’ everyday. However, this interaction and tuning is loudly missing in a freelance set up. If you are one of those people who thrive on the loud murmurs and senseless office gossip, then freelancing will be a difficult path to walk. Most freelancers work solo for hours on end usually in the confines and comfort of their homes. This can be detrimental especially if you require someone checking up on you and your work.

Business owner

Freelancing will require one to wear a different hat; that of a business owner. There is a saying that goes; successful people are made not born. However, I do believe to be successful one need to acquire an entrepreneurial edge with astute business skills. Entrepreneurs tend to have certain innate characteristics that set them apart. And freelancing is no different.

In freelancing, this is essential especially if you want to keep afloat, find clients and succeed. It will call for your ingenuity, resourcefulness and intuitive nature when navigating the freelancing world. Remember, freelancing is a business on its own, complete with a boss (you), manager (you) and employees (you). Are you are a risk taker or do you prefer the safety and comfort of a 9-5?

What say you?

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Sourcing For Clients Through Networking

Nickel Pro — Fri, 17 Apr 2009 10:59:00 +0000

Those who take the plunge into freelancing soon realize the hard part about this ‘freedom’ is having enough clients to keep you insanely busy. But like any business, clients/customers are the bread and butter, greasing the wheels that turn the business engine. Freelancers should keep their marketing gear on high alert at all times and their eyes wide peeled for any opportunity that may come their way.

The easiest and least expensive way to find clients is through networking, which can be online or offline. The people in your network may know a person or two who could benefit from your services. Assuming your have thirty seconds to introduce yourself, what are the most important things to mention in your elevator speech?

Target market

Narrowing your client search to a specific target can lessen the headache of marketing. In discussing your target market, this will ensure your contacts are able to know, understand and direct your target clients to you easily. How does this work? Let’s assume you are a freelance writer. Now a member in your network maybe privy of someone in need of a writer. They pass this information onto you which you gladly make inquiries and a meeting is further set up. However, in your further discussion you discover that the prospective client is in need of a business writer to write a business proposal for some prospective business. Your main forte is technical writing-IT, which you forgot to mention to your contact.

Niche

There are those freelancers who do not believe in locking themselves in a niche but instead try to be a jack of all trade. This can be a tricky affair because one will not be able to concentrate on one area thereby becoming an expert. The advantage of identifying and building your freelance career in a niche area is that people are able to recognize you as the best person to handle a particular project.

Let’s use the above freelance writer for illustration. Assuming the above writer’s niche is writing simple instructional IT guidebooks for the masses. This writer is able to position themselves as a specialist who can translate industry jargon into simple everyday language.

Rates

As a freelancer, its good business sense and tactics to find out what are the going rates in the market as you structure your rates. Using this range with one’s own experience, one should be able to come up with a reasonable rate. When making an elevator speech it would be worth mentioning briefly one’s rate, usually estimates. This will prevent one from getting calls and emails from prospective clients who are prepared to get quality and professional work for free by paying ridiculously low rates that can barely pay for your time and work.

Past works

As a freelancer, it would be worth your while to invest in a portfolio both online and offline. This will demonstrate to your prospective clients your ability to handle any projects should they choose to use your services. In your elevator speech, remember to mention-again briefly, those works you most proud of, that are easily accessible and portrays your skills, professionalism and capabilities clearly.

Remember, when crafting your elevator speech, portraying yourself positively and professionally will go a long way when it comes to finding clients.

What say you?

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Setting Up A Schedule

Nickel Pro — Wed, 15 Apr 2009 10:53:00 +0000

Since I started freelancing, it seems like am working 25 hours without a break. Finding balance as a freelancer can be such a challenge. When having a day job, one is controlled by times and interval breaks; morning session, coffee break then move to mid-morning working sessions after which is lunch. Come afternoon, it’s a slow session as one keeps checking the wall clock to the end of another working day.

But this cannot be said it is so for freelancers. I find working in the middle of the night a thrill and convenient for me, but very detrimental to my health, clients and mental faculties in the morning. For any freelancer the only way out of this quagmire is having a structure and well defined working hours. This will eliminate those hours where one feels like playing dead or walking around like a zombie with puffy eyes and two duffel bags hanging dangerously from your eyes.

When jumping into the freelancing bandwagon, most envision a life free of bossy ungrateful bosses, green-eyed colleagues who will do anything to see you at the bottom the corporate ladder and customers/clients from hell. Though this maybe true to some extend, having and sticking to a routine will prevent those thoughts of falling off the freelancing bandwagon and joining the donkey-ridden corporate wagon. So, how does a freelancer set a routine?

Time

It’s a wise idea and advice to have a start and end timelines for your work. And who said it should be 9-5. It could be 6-2 or 4-11. Just set hours that suit your lifestyle, ensuring these hours are convenient for you and your clients.

The beauty of the internet and freelancing is the ability to work from any part of the world. So, if you are a nocturnal animal you could benefit by working or marketing to people on the both sides of the Atlantic. Just know your and their time zones before you wake someone in the middle of the night to sell them your services.

Breaks

As you punch the hours away, do not forget to take regular breaks. However, these breaks should be controlled. Yes, you may have gone shopping yesterday but that does not give you the green light to invade the fridge or cookie jar at every conceivable excuse. Just like in the office, set some few minutes for your coffee, lunch and afternoon breaks. This will not only keep you sane, but will replenish those lost calories (thinking and working is hard work).

This will ensure you avoid nightmares like the ones have been having lately.

What say you?

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Basics Of Freelancing

Kenyan Freelancer — Mon, 13 Apr 2009 12:30:00 +0000

Like any business venture, freelancing requires an enormous amount of passion, dedication and guts to follow through. This is akin to an inexperienced swimmer jumping in the deep end of the swimming pool. So, what does it take to be a freelancer-and a successful one at that?

Passion

Yes, this is important as it will propel you to keep going even when things are not looking up to you. Most of the freelancers I know started out their ventures as a hobby but it evolved to the point of leaving their full time jobs. Do you have a burning passion to follow to the end without giving up half way?

Entrepreneurial Spirit

The basics of success for any business venture are the competitive entrepreneurial nature of the owners. Freelancing is no exception. Why, you may ask. Let’s face it, when starting out, it’s not like you have a whole battalion of clients keeping you awake as you work on their projects. You will need a bit of leg work to get clients. Marketing becomes an integral and important part of freelancing. Every chance one gets they should market themselves as the most competent freelancer available. Coupled with that, there is management of both time and self. Invoicing, human resource, finance management, taxes, e.t.c. do you have an entrepreneurial spirit in you?

Skills, Education And Talent

Freelancers are creative beings and are able to see finished products from seemingly hopeless situations. Talent is a plus as this will reduce the torment of working on something that is difficult to comprehend. For example, an interior designer is able to envision a clutter-free, well laid room in a cluttered room. Superb skills are a definitely needed. Education is a distance third as most of the successful freelancers do not possess MBAs or PhDs. However, to be good at what one does, one should dedicate sometime to learning for continual growth.

What say you?

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Phew!

Kenyan Freelancer — Fri, 03 Apr 2009 15:48:00 +0000

Welcome to my blog. In this blog I will seek to share the ups and the downs of freelancing in this beautiful country, Kenya. Feel free to add a comment or share your own experiences. This is the home for the part-time, full-time and in between freelancers in Kenya. Welcome all.

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